1. YESCO lighting is working on a new 'modified' version of the rooftop El Cortez sign that will read 'Siegel's El Cortez.'
2. Retail street-level signage will be similar to the old historic retail signs. Retail tenants at the El Cortez weren't fond of the font proposed, and the HRC proposed several fonts that would work better, and Siegel Group is supposed to make some modifications.
Not surprisingly, my sources said some of the peeps in the meeting weren't happy about Siegel Group modifying a rooftop sign. Others were happy that the sign was going to finally be lit, even if it was modified a bit to flash the Siegel brand.They are afraid people will be confused by the hotel sign since it's not a hotel anymore.
Only a few hours after the HRC Meeting, I was invited on Facebook to 'Like' the Light-Up-El-Cortez fan page, which also contained recent posts regarding the future of El Cortez's rooftop sign. There's definitely a mobilization going on to try to convince Siegel to save the original sign.
What are your thoughts? Are you in "Camp Save-The-Original" or are you in "Camp The-Mods-Are-Ok?"
Discussion about the window replacements on El Cortez was delayed until the next meeting.
This all comes back to the next meting July 9.