Jacobs Entertainment files pre-planning app for large freeway-visible sign for Reno Neon Line

by Mike Van Houten / Jun 23, 2026

Jacobs Entertainment has filed a pre-planning app for a large 60-foot tall sign for the Reno Neon Line, at 437 Stoker, which is a parcel next to I80, on the right-hand side as you drive into Reno from the West (see images below). 

The sign displays 'Reno's Neon Line District' in neon-style font with 'Keystone exit to W. 4th Street' below it. 

Much like their pre-planning app for the walkways, this permit submittal allows Jacobs Entertainment to submit a packet for staff to review as if it were a real permit submission, then schedule a meeting with the applicant to review any potential issues and provide NON-BINDING guidance. 

Here is a link to the pre-planning app where you can review the material (click 'Record Info' then 'Attachments' then the 'Combined Application Final.pdf' link. 

 

Reno Neon Line Sign

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