Downtown Reno Partnership is doing a great job keeping downtown clean and safe, and now they are amping up the marketing machine for downtown with the 'Positively Downtown' campaign.
This is a campaign downtown has sorely needed for a while, and I remember when the Downtown Los Angeles Improvement District embarked on a similar campaign which I beleive was called 'This is my downtown'. Having been raised in downtown LA, I follow what they do closely.
Downtown Reno Partnership's "Positively Downtown" campaign is designed to spread the word on the positive things going on downtown.
The Positively Downtown Campaign goes beyond traditional marketing to remind individuals of the opportunities and experiences Downtown Reno offers.
It's understandable why we all focus on the negatives of downtown, but yes, there are positives as well, and I showcase the positives in each downtown Reno video update I create.
The 'Positively Downtown' campaign serves as an invitation to experience downtown, spotlighting the new enhancements, stories, advancements, and energy implemented in recent years.
How you can help!
They have developed a series of videos sharing highlights of what makes Downtown Reno great, including logos, graphics, vidoes and collateral. They need your support to share your story, and theirs, through the use of their shareable digital tools. Your contribution will help them celebrate how great Downtown Reno truly is.
Download digital assets toolkit here
And most importantly, if you're a downtowntowner, or visit downtown often, share your story here.