Park Lane has rebranded their project as 'Reno Experience District' 

The Reno Experience District consists of five residential buildings currently under construction, an Element Hotel due to begin construction within 90 days, a 2-acre community Great Park, the movie theater, a market hall with coworking spaces on the 2nd level, retail, and a tech campus slated to go in soon on the corner of Virginia and Plumb Lane. 

The details: 

-    1,300 Luxury Apartment Homes

-    70,000+ square feet of Retail Space

-    382,000 square feet of Custom Office Space in the Tech Campus

-    170-Key Hotel

-    Market Hall with Co-working Loft

-    2-Acre Park with ampitheater and LED lighting for events

Emory, the first luxury apartment building to open at RED, is expected to have apartment homes ready for move-ins January 2021, with pre-leasing starting as early as October. The park, the main Welcome Pavilion, and additional units are expected to deliver Q1 of 2021. Lyon Living is currently hiring for various positions. Visit www.redreno.com for more information.

This lot sat vacant for so long after the iconic Park Lane Mall was demolished. After its main anchors abandoned ship, there wasn't much hope left for the mall. 

It's great seeing this much massive density being built out in the first phase, enough to make the project actually work and function as envisioned. 

A great example of a vision like this failing is the 'Ballpark District'. When originally proposed to city council, the area surrounding the ballpark was to be a bustling retail shopping district that encompassed two square blocks. I'm happy at least one of those phases was constructed, the Freight House District, which added restaurants and bars to the mix. The old historic original Freight House building is still unused, although a residential project was recently announced for a large swath of the Ballpark District. 

A great example of this large-buildout plan succeeding is the Sticks project on Thoma and Virginia. Originally planned as multiple phases, the Carter Brothers decided to build most of the project out at once, creating enough of a retail and restaurant density to draw consumers into multiple stops and venues, especially combined with Midtown Commons across the street.

Jumping back to the Reno Experience District, today I got a construction tour of the project onsite. They hope to be doing hard hat tours of the actual buildings soon but in the meantime check out the buildings that have gone vertical below! 

I explain the building names in the caption so you know what building you're looking at, and you can see a site map below for location reference. But here's a list. 

ATWOOD
Studio, 1, 2 and 3 Bedroom Apartments and Lofts.

BAXTER
Studio, 1 and 2 bedroom apartments.

CARNEGIE
Studio, 1 and 2 bedroom apartments.

DELANO
Studio, 1 and 2 bedroom apartments.

EMORY
Studio, 1 and 2 bedroom apartments and lofts.