210 North Sierra Street, the red building on the corner of 2nd and Sierra Street, may see new life soon as a mixed-use development.
This location has been a night club as long as I have lived here. First, as the high-end club 210 North. It was a club perhaps ahead of its time; much of the surrounding downtown area at that time was not yet redeveloped. Its unique geometric overhead lights still exist today, inside Hookava. Other unique décor from this club ended up at the 5-Star. 210 North featured a super sleek, beautifully designed ultralounge called Divinity.
The next club to take residence here was Metropolis. While 210 North’s music ranged wildly from rap to country in one sitting, Metropolis focused more heavily on dance music, and brought well-known DJs like Paul Oakenfold to Reno.
Then it became Rise, which then closed when a water main broke and made the building almost unusable.
It was sold last year to new owners.
The new concept for this shuttered property is a mixed-use space, called Alpha Project. The ground floor will be 10,448 square feet of retail space, a lobby and bike storage. The second floor will consist of ‘units’ that can either be live/work, or work-only. The south and west facing units will have private balconies, and views of Mt. Rose. Tenants of the 2nd floor lofts will have use of conference rooms, an open meet-up area, and 24 hour access to a rooftop deck bar / lounge area via a massive central staircase. An additional four units situated on the roof will also have large patio decks.
Parking, I'm guessing, will be in either the adjoining parking garage or the basement. When this location was active, there were about 35 parking spaces or so available.
You can find their contact information by clicking here. Check out their flyer.
It’s a unique concept for sure. Live, or work.
Check out the preliminary renderings below!
Is the automobile museum moving or a new one being planned? I see in the flyer #5 notes future national automobile museum site.